Offering free shipping on lighting is a difficult decision to make.  Of course customers love it and it has several advantages to the retailer also including foremost not having to compute the cost for every order which can get very tricky and is rarely exactly accurate anyway. The main downside is the cost involved. Shipping prices continue to rise and easily are 15% of the cost of an item. In general, the less expensive the items is, the greater the percentage shipping cost.  So for companies, like us, that keep our sales prices as low as possible, that is a double whammy since the shipping cost takes a much larger chunk of the sale.  Add in the fact that smaller businesses get charged a much higher rate to ship than mega ones, and its a perfect storm to becoming a major financial headache. Is there a good answer? No, just a lot of compromises.  We choose to put our customers first and make their buying process as simple as possible. Getting hit with a large shipping charge at the end of the order is never a good feeling, we have all been there. With our free shipping program, we do out best to include at least part of the shipping cost in the price of the product, even if we are already much less expensive than most anyone else out there. A good way to make money? Not exactly. But it keeps things simpler and our customers happy which is the key to long term success.